Ford is looking to give 100 Ford Fiesta’s away for six months and in exchange the recipients will blog about the cars and share their experiences with their friends and Social Community. I think this is a cool marketing idea and a great way for a large company to start using social media tools to create a buzz about the new Ford Fiesta.

The use of video’s, blogs, podcasts and twitter posts will need to be aggregated and shared with the public by Ford. Just the fact that Ford is starting a campaign using these tools shows us that they are thinking about how social and collaborative tools will help their business. This is a great step towards using more collaborative Enterprise 2.0 tools within Ford and if this is a success, it will certainly lead the way for other large scale organizations to start incorporating Social Media tools into their businesses.

Anyway, I saw Michelle McCormack’s “The Best Ford Fiesta Movement Video” and I thought that I would share it with you and throw my Ford Fiesta Vote to Michelle.

Good Luck Michelle ….

More results on use of Web 2.0 in business emerge by ZDNet‘s Dion Hinchcliffe– The last few weeks have seen a series of interesting new reports, studies, and papers on the past, present, and future of Web 2.0 concepts and applications as applied to businesses. Most notable for many industry watchers have been fairly rigorous new works by McKinsey & Company as well as Forrester, whom have each released the results of broad surveys of executives in various industries. The focus of both surveys was to capture a picture of the interests, activities, motivators for Web 2.0 adoption of several thousand C-level executives in medium to large companies………..

“Effective Web 2.0 in the enterprise, whether that’s basic Enterprise 2.0 or a much broader and expansive view of Web 2.0 design patterns and business models which I’ve called Product Development 2.0 for lack of a better term, actually requires the active support of both the users on the ground as well as the top levels of an organization to really take off. Business are structured much differently that the consumer Web and major impediments to use of Web 2.0 production and consumption scenarios exist. This include lack of good enterprise search, mountains of closed legacy systems, the challenge of securing highly open, deeply integrated applications, and conflicting data models (XML, relational data, rich media, and more.) These are all challenges to the ultimate success of Web 2.0 in the enterprise, even to the point that some organizations are increasingly at risk of IT users doing so much themselves that the IT department can begin to lose control.” Read full article

I see this move to Web 2.0 / Enterprise 2.0 as a change in Computer Information strategy and philosophy. We have worked thru the days of punch cards, green terminals, closed systems, open systems, client server, static web strategies, and now we are moving beyond that to a Web Services – Service Oriented Architecture that is secure enough for the Enterprise and flexible enough to allow input and refinement from many more sources within Enterprise.

Technorati : Enterprise 2.0, Web 2.0