ve you heard about the Ford Fiesta Movement?
Ford is looking to give 100 Ford Fiesta’s away for six months and in exchange the recipients will blog about the cars and share their experiences with their friends and Social Community. I think this is a cool marketing idea and a great way for a large company to start using social media tools to create a buzz about the new Ford Fiesta.
The use of video’s, blogs, podcasts and twitter posts will need to be aggregated and shared with the public by Ford. Just the fact that Ford is starting a campaign using these tools shows us that they are thinking about how social and collaborative tools will help their business. This is a great step towards using more collaborative Enterprise 2.0 tools within Ford and if this is a success, it will certainly lead the way for other large scale organizations to start incorporating Social Media tools into their businesses.
Anyway, I saw Michelle McCormack’s “The Best Ford Fiesta Movement Video” and I thought that I would share it with you and throw my Ford Fiesta Vote to Michelle.
Good Luck Michelle ….
Yes, it’s a nice little video. Michelle is very connected to the rivers of RSS.
“Interesting. You seem very knowledgeable in your field.”